How Wisdom & Compassion Can Help You With Marketing Your Services

8 min readDec 3, 2020

Be authentic and reach more people at the same time — here’s how
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Photo by Jr Korpa on Unsplash
How can you reach more people with your services while being authentic and coming from the heart? Ironically, it is by bringing together the head and the heart — by embodying both wisdom and compassion in your marketing.
If you feel a very strong pull to serve others through teaching, healing, art, or your business, it comes from a natural sense of compassion that stirs within you from the understanding that we are all interconnected.
A deeper part of you knows that by helping to alleviate the suffering of others, you alleviate your own as well — because there’s never been a difference between self and other.
This compassion is a beautiful expression of your humanity. Yet compassion without action can result in a strange feeling of powerlessness.

Ever felt like you know exactly what could help people but don’t know how to get through to them so they accept your help (as in sign up for your services)?
If so, you’re absolutely not alone. This is initially a normal feeling for a lot of those who would consider themselves conscious or mindful business owners or leaders. That desire to be of service can sometimes turn into frustration as you try to reach out without seeing any signs of others appreciating the guidance you want to offer.

And that’s where compassion must meet wisdom.
“The human heart is basically very compassionate, but without wisdom, compassion will not work. Wisdom is the openness that lets us see what is essential and most effective.”
- Ven. Khandro Rinpoche

In Buddhist philosophy, wisdom often refers to the understanding of the impermanent and interconnected nature of all phenomena. It’s in recognizing the oneness of everything — whether through direct experience in meditation or through trust in a higher order such as the laws of quantum physics that point to one unified quantum field and prove our connection through quantum entanglement.
So when it comes to marketing, we can take a step back to bring this wisdom in so that we can be most effective in helping others.
By truly internalizing the fact that we are all interconnected and part of one fabric that simply appears in billions of beautiful human threads, we start losing fear. We understand that we cannot be hurt and that all attack is ultimately a call for help.

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So when we think about promoting and marketing ourselves, we start to recognize the mental patterns of fear — the fear of being judged by others or the fear of being seen as “salesy” or the fear of not meeting our own expectations. Once we recognize these fears, wisdom can be used to overcome them over time.

As you notice mental patterns of fear when it comes to marketing yourself or charging for your services, you become more present and more objective. You recognize that there is nothing to fear because we are all one family simply helping one another in exchange for our time and resources.

Once you know that you are already doing your best, you start being ok with not pleasing everyone. It’s always our attachment to our idea of “self” that causes us mental pain to begin with — including when we are worried about not pleasing others.

So to marry your compassion with wisdom, sweet soul, focus on who you most want to help and why. Then use your marketing efforts to talk directly to these souls.

How Wisdom & Compassion Can Help You With Marketing Your Services

Written by Raseldit